Brand Strategy & Discovery
A standalone strategic phase before any design begins: purpose, vision, mission, audience psychographics, positioning, voice, messaging framework, and naming. The thinking that makes the design inevitable.
The Hospitality Branding Studio
Est. 2000 · Studio 2013 · Miami
We turn concepts into cultures, from the name on the door to every touchpoint inside it.
We Build Brands
People
Feel.Remember.Return For.Talk About.Photograph.
A boutique studio with the depth of a strategic consultancy. Strategy first, then naming, identity, illustration, packaging, signage, and websites. Every touchpoint a guest will feel.
What we believe
01
A brand is a feeling. It's something you experience.
02
Strategy always precedes design.
03
We believe hospitality is the art of making people feel welcome. This drives our approach.
04
We don't just design brands. We turn concepts into cultures.
About
The hospitality
branding
studio.
Founded in 2013, rooted in the design industry since 2000. Mixed Media Collective is the boutique studio behind some of Miami's most recognizable hospitality brands.
We believe in a strategy first approach. Purpose, vision, mission, audience psychographics, voice, messaging framework: the thinking that should exist before a single mark is made. Then we design every applied piece that brings it to life: naming, identity, custom illustration, menus, packaging, signage, websites, and the production coordination to make it real.
We don't believe in a one-size-fits-all approach. Every concept gets the strategic depth and the individual attention it deserves. The work shows up on the door, on the table, on the shelf, and on the timeline, long after the file gets handed off.
Working with clients across the country, we combine thoughtful creativity with strategic insight to move brands forward.
Restaurants & F&B
Hotels & Resorts
Bars & Lounges
Hospitality Groups
Specialty Food Brands
Mixed-Use Developments
Place Branding
Cultural & Community
Made in Miami
From a corner café
to the city itself.
We've branded the chocolatier two blocks from your house, and the city you're walking through to get there. Working with entities like the City of Miami, the City of Coral Gables, MOCA Miami, the Miami International Film Festival, and the Latin Grammy Awards, we're a studio rooted in one of the most competitive markets in the country, working at every scale of brand, place, and culture.
CoM
City of Miami
Place · Civic
CG
City of Coral Gables
Place · Civic
MOCA
Museum of Contemporary Arts North Miami
Cultural
MIFF
Miami International Film Festival
Cultural · Events
LG
Latin Grammy's
Events · National
A+E
The Arts + Entertainment District
Place · Development
25+
Years in Practice
450+
Clients Served
5
Focus Industries
6
City Districts Branded
Services
What we
do.
Strategy first. Then identity, voice, illustration, packaging, signage, environments, and websites: the touchpoints a guest physically meets your brand through. We stay through production, install, and the seasons after.
Visual Identity Design
Logo, custom typography, color palette, supporting marks, photography direction, and full brand guidelines, built to live across every hospitality touchpoint, from the door to the digital footer.
Custom Illustration
In-house custom illustration for food, beverage, and lifestyle brands: packaging art, patterns, menus, collateral, and merchandise. The thing that makes a brand world feel made, not picked.
Packaging Design
Specialty food packaging: boxes, sleeves, tins, labels, bottles, kraft bags, wrapping tissue, and gift sets. The kind of packaging that drives gift purchases, wholesale pickup, and a second look in the aisle. Full production coordination included.
Environmental Design, Signage & Wayfinding
Interior and exterior signage, environmental graphics, wayfinding systems, vehicle wraps, and pre-opening brand presence: construction hoardings, coming-soon collateral, and the anticipation that opens the doors to a full room on night one.
Website Design & Consultation
Responsive sites, landing pages, gift cards, menus, and the kind of brand presence that drives direct revenue.
Brand Management Retainer
An ongoing partnership for brands that need a creative partner on call: seasonal menu refreshes, new collateral, social templates, merch drops, and the creative direction that keeps a brand sharp between launches.
Engagements
How brands
start with us.
We thrive on strong, long-lasting partnerships. We don't have clients, we have partners. We take a tailor-made, individual-based approach toward each project. This approach ensures that the product is as unique as the individual or business.
Discovery
Brand Strategy
& Audit
A standalone strategic engagement. We audit your existing brand or build foundation for a new one: purpose, voice, audience, positioning, and a working naming concept if needed.
Best for: founders pre-design, or brands questioning their current positioning.
Foundation
Brand
Foundation
Strategy plus core visual identity: logo, type, color, supporting marks, primary collateral, and brand guidelines. Enough to open the doors with confidence.
Best for: emerging concepts, single-location restaurants, specialty food launches.
Flagship
Hospitality
Brand Launch
End-to-end brand build for a new hospitality concept. Strategy, naming, identity, custom illustration, menus, packaging, signage, environmental, web, and pre-opening presence, through opening day and beyond.
Best for: new restaurants, hotels, bars, and F&B concepts.
Enterprise
Multi-Property
& Enterprise
Brand systems for hospitality groups, hotel portfolios, mixed-use developments, place brands, and cultural institutions. Architecture for multiple venues, voices, and applications.
Best for: hospitality groups, hotel owners, developers, civic clients.
Ongoing
Brand Management Retainer from $2,500/mo
For brands that need a creative partner on call. Seasonal menu refreshes, new collateral, social templates, merch drops, and the creative direction that keeps a brand sharp between launches.
All pricing is fixed-fee, transparent, and quoted after a free discovery call.
Selected Work
Stories we've
helped tell
01 / Hotels & Developments
Places worth
remembering.
Hotels and mixed-use residential developments where every touchpoint, from the lobby to the signage to the move-in welcome, earns its place. Naming, visual identity, and environment work together to make a space feel memorable.
Hotel / F&B
Tala Beach, 1Hotel
South Beach, FL
Naming · Brand Strategy · Visual Identity · Menu + Signage
View Project
Residential · Real Estate
Unidos Residences
Downtown Miami, FL · Broke ground 2026
Naming · Brand Strategy · Visual Identity · Brand voice · Marketing Collateral · Signage
View Project
02 / Tables & Bars
Destinations built
around a drink.
Bars and F&B concepts where the brand is the reason to come back. Voice-led identity work, menu systems, and merch that walks home in a tote.
Restaurant · Bar
Slim Charmer
St. Petersburg, FL
Brand strategy · Visual Identity · Menus · Signage
View Project
Wine Bar
Golden Hour Wine Bar
Denver, CO
Brand Strategy · Visual Identity · Brand voice · Merchandise
View Project
F&B · Nightlife
No Man's Land
Fort Lauderdale, FL
Brand Strategy · Visual Identity · Brand voice · Marketing Collateral
View Project
03 / Stages & Shelves
Brands that live
after the moment.
National events, broadcast identities, and retail packaging, work that has to perform on the shelf, on screen, and in a guest's hand long after they've left the room.
Events · National
Preakness Stakes 150th
National · NBC Broadcast
Visual Identity · Digital · Product design
View Project
Hospitality · Retail
Garcia Nevett Chocolatiers
Miami, FL
Brand Strategy · Visual Identity · Package design · Signage
View Project
Events · National
Pegasus World Cup
National · NBC Broadcast
Visual Identity · Event branding · 10th anniversary
View Project
04 / In Development
Brands we are
building right now.
A few things we cannot show you just yet. These are in active development and heading toward launch. We are keeping the details close for now, but we are excited to share them soon. Watch this space.
Opening 2026
Market + Eatery
Market + Eatery
GoldenGood Market + Eatery
Bay Harbor Islands, FL · The Well
More than a marketplace. GoldenGood brings together a fresh juice bar, café and bakery, grill, deli, catering platters, corporate lunch boxes, made-to-order family meals, and signature gift baskets showcasing local and global purveyors.
Brand Strategy · Visual Identity · Product design · Interior consultation · Signage · Merchandise · Marketing Collateral
Opening 2027
Arts Center
Arts Center
Emerald Arts
Downtown Lakeland, FL
Emerald Arts is a contemporary arts center designed to anchor Lakeland's new creative district. The 17,000-square-foot campus brings together two galleries, ground-floor retail and a café, an arts education center, a makerspace, private artist studios, and an outdoor art yard for programming and community gatherings, all within a single integrated home in the heart of downtown Lakeland.
Brand Strategy · Visual Identity · Product design · Interior consultation · Signage · Merchandise · Marketing Collateral
The Team
Small team,
deep bench.
We're a tight-knit collective of strategists, designers, and producers who've spent careers in the trenches of hospitality, retail, and cultural branding. When you hire MMC, you work directly with the people doing the work.
Meet the founders
Santiago Cantillo
Co-Founder · Creative Principal
Patricia Cantillo
Co-Founder · Creative Principal
How We Work
A human-centered
process.
We work in tight, collaborative cycles: clear milestones, real conversations, and no surprises. You'll always know what's next.
01 / Discover
Brand Discovery
We begin with deep listening, understanding your business, goals, audience, and what makes you genuinely different.
02 / Define
Strategy & Positioning
Research, audience mapping, naming, and brand foundation: everything aligned before a single mark is made.
03 / Design
Build & Create
Visual identity, marketing collateral, environments, and digital touchpoints, crafted with intentionality and built to last.
04 / Deliver
Launch & Evolve
A complete brand toolkit delivered, and a long-term partnership to grow, refine, and expand as your brand evolves.
In the Studio
The making
of the work.
From installs to digital launches and brand refreshes, the work takes many forms. We don't only build new brands; we also partner with established ones, serving a wide range of clients from mixed-use developments to small businesses and everything in between.
Clients
450+ clients
& counting.
1 Hotels
50 Eggs Hospitality
A+E District Miami
Adobe
Airbnb
Atlantic Square Residences
Baby Jane Miami
Bacardi
Ball & Chain Miami
Barlington Group
Bebitos Cafe
Becks Beer
Bodega Taqueria
Bryant Park Hotel NYC
Cafe La Trova
Canvas Condos
Capital One Cafe
Casa Gianna
Casa Neos
The Citadel Miami
City of Coral Gables
City of Hialeah
City of Miami
Clear Channel
Emerald Arts
The Filling Station Lofts
The Fillmore Miami Beach
Ford
Fox Network
Gale Hotel
Garcia Nevett
Garrett Hospitality
Golden Hour Denver
GoldenGood
Hatuey Beer
Heineken
Joia Beach
Kiki on the River
Latin Grammy Awards
Meduza Mediterrania
Menin Hospitality
Miami Film Festival
Mila Lounge
MOCA Miami
MTV
Nestlé
New World Symphony
Nickelodeon
No Man's Land
Noble 33
NR Investments
Pandora Jewelry
Pegasus World Cup
Pepsi
Preakness Stakes
Riviera Dining Group
The Salty Donut
Sanguich De Miami
SBE Hospitality
Sergio's Miami
Slim Charmer
SLS South Beach
Sony Music Latin
Sparrow Pickleball
Tala Beach
TedX Miami
Uber
Unidos Residences
Versailles
VH1
Volvo Miami
The Wynwood Yard
Yelp Miami
+ many more
Testimonials
What they're
saying.
The clients and partners we have built brands alongside, in their own words.
The Mixed Media Collective team has been our agency of record since the inception of the Arts + Entertainment District. Their ability to visually communicate our vision reflects a clear understanding of innovative marketing and design. In the earliest stages of our newest development projects, we presented them with a problem and they went above and beyond what we thought possible. They are not just a design company; they have become our brand partners.
Mixed Media Collective has a penchant for hitting the nail on the head on the first try. More often than not, their first draft is incredible and requires no revision. Thank you, Mixed Media Collective, for giving our brand soul, life, and color. It is a beautiful thing to feel so proud of the imagery and graphics that reflect and communicate your brand to the world.
Also featured in
Studio Journal
Recently in
the studio.
A running record of recent launches, openings, press, and the work-in-progress moments worth a note. Updated monthly.
The Pegasus World Cup celebrates its 10th anniversary, broadcast nationally on NBC and distributed globally, drawing A-list celebrities, fashion icons, influencers, and avid fans to the sport's most iconic event of the year. MMC was tasked with branding the event's identity.
Now on the shelves: new packaging for Garcia Nevett Chocolatiers. From holiday gifting sets to new cake and bar packaging, all are available to shop online and in-store.
Slim Charmer opens in St. Petersburg, FL. Full brand build led by MMC: strategy, identity, menu system, and pre-opening environmental presence.
The Preakness Stakes 150th Anniversary identity airs nationally on NBC across one of the biggest sporting weekends of the year, alongside the launch of the commemorative merchandise collection.
Tala Beach at 1Hotel South Beach featured in a Condé Nast Traveler year-end roundup of the most-talked-about hotel concepts in the U.S.
FAQ
Common
questions.
Quick answers to what most brands ask before working together. Have something more specific?
Mixed Media Collective is the hospitality branding studio. We build brands that guests feel, remember, and return for. We work end-to-end: strategy, naming, identity, custom illustration, packaging, signage, environmental design, websites, and ongoing brand management. Our clients are restaurants, hotels, bars, hospitality groups, specialty food brands, place brands, mixed-use developments, and cultural institutions. We work with a wide range of clients, from small businesses to global corporations and everything in between.
Hospitality first: restaurants, bars, cafés, hotels, resorts, hospitality groups, gourmet markets, and specialty food brands. From that base we also serve mixed-use developments, place branding (cities, districts, tourism), cultural and community institutions, and entrepreneurs in lifestyle and experience-driven categories. We work with international groups and independent founders alike.
We're a remote-first studio working with clients worldwide. We offer in-person service across Florida and beyond.
Most engagements run 8 to 16 weeks, depending on scope. A brand strategy and visual identity project (foundation through launch toolkit) is usually 12 to 16 weeks. Smaller scopes (a refresh, a single piece of collateral, or website-only work) can be shorter. We'll give you a clear timeline after the discovery call.
Because no two projects are alike, our costs can vary. Every engagement is fixed-fee and scoped after a free discovery call, so you have a clear, all-in number before any work begins. Ongoing Brand Management Retainers start at $2,500 per month. Share the details in a quick and we will prepare a tailored proposal.
Three easy ways: fill out our project inquiry form, schedule a brand discovery call, or email us directly. We respond to every inquiry within one business day. The discovery call is free, and it's how we both decide if we're a good fit.
Not at all. Hospitality is our deepest specialty, but the strategic depth we bring works across cultural institutions, mixed-use developments, place brands, retail and packaged goods, and lifestyle entrepreneurs. Our client list spans 1 Hotels, SBE, Menin, Riviera Dining Group, Noble 33, MOCA Miami, the City of Miami, Preakness Stakes, Sony Music Latin, Adobe, Airbnb, Uber, and many independent founders.
Yes. We coordinate print production, packaging fabrication, signage sourcing, and environmental graphics installation through our trusted vendor network, so design and execution stay tightly aligned.
Let's Work Together
Ready to buildSomething
Great?
Whether you're launching a new brand or revitalizing an existing one, we're here. Pick the path that works best for you. We respond to every inquiry within one business day.
Phone
786.752.6620Instagram
@mixedmediacollectiveStudio
Miami · WorldwideHours
Mon to Fri · 9 to 6 ET